Orange Network Studios · Singapore

The team behind the top-performing ID firms in Singapore.

100% specialised, local team that ONLY works with interior design firms, material suppliers, and builders.

180+

ID firms serviced

60+

Active accounts today

100%

Renovation industry only

Years in the industry

Six years of trading and we’ve never taken a client from outside this industry.

The reality Before we talk about us

Most firms are stuck in one of three places.

You probably recognise at least one of these. Most firms find us living in all three at once.

01 The portal trap

You buy leads from a portal. Half never pick up. The other half were sold to three firms before you. Every month you burn budget on names that were never really yours.

02 The referral trap

Referrals built your firm. They cannot grow it. And when the pipeline goes quiet, you have no answer for the designer standing in your office.

“Boss, no leads for two months liao. I need to eat.”

03 The DIY trap

You ran the ads yourself, saw nothing come back, and decided marketing does not work for ID firms.

It does. It was never set up right.

Set it up right → Takes two minutes to apply.

Our story Founded 2020 · Singapore · six years in

Six years. One industry.

We didn’t arrive from the advertising world. We started as architects, which is why the first thing we ever understood was the work rather than the funnel.

A Network production crew filming an interview on set

The road so far

2020

Two young architects start a marketing firm for interior design studios.

The two founders side by side on a sofa, working over a laptop in the early days

2022

Lead generation and social media management, built for ID firms and nobody else.

Design firm owners and guests gathered in a showroom

2024

Real growth, and we add lead qualification, because more leads was never the point.

Printed collateral and material samples laid out on a table, being reviewed

2026

Our own homeowner platform, and a media and PR team this industry didn’t previously have.

A family with young children in their completed home

Be part of what’s next → 180+ firms and counting.

What specialisation actually buys you

100% Specialised Solution for Renovation Companies

We work with interior design firms, material suppliers and builders, and nobody else. Here’s what that actually buys you.

Insights

These are the three questions we get asked on almost every first call.

01“Can you target my type of customer? We only do X.”

Yes, and that’s most of what specialising is good for.

If you only want projects above $80k, we target for that and filter out the rest before they reach your designers. If you do landed and condo but not HDB, we go after landed and condo. If you’d rather have resale upgraders than BTO first-timers, that’s a different audience with different creative and a completely different budget conversation, and we know how to run it. Commercial only, same answer.

Some firms come to us wanting to hire rather than sell. We can run that too. It’s the same machinery pointed somewhere else.

02“What am I paying for?”

A team in Singapore that works on this and nothing else.

The people here have spent six years working out how homeowners in this country actually go about picking an interior designer, and how to get your firm in front of them at the point they’re deciding. Strategy, content, ads, shoots, qualifying the leads and the monthly reporting all sit with us, so you’re not managing four different suppliers who blame each other when something slips.

We get measured on what it costs to put a real prospect in front of one of your designers, rather than on how many people saw a post.

03“Who else do you work with?”

Around 180 firms over six years, 60 of them running right now.

We’re not going to put up a logo wall. Go and scroll our Instagram, it’s all there.

And here’s the part you can’t ask for

Say your cost per lead is $80. You’ve got no way of knowing whether that’s good, because nobody publishes those numbers for this industry in Singapore.

We run sixty accounts in this market, so we can see which creative is working this month, what a lead should actually cost right now, and which audiences have gone stale. When we tell you something won’t work, that isn’t a hunch. We already watched it fail on somebody else’s money.

Accountability

Most people you hire work for you, which sounds fine until nothing moves.

Half of marketing needs something from your side. An approval, site access, a designer free for two hours, feedback on a draft that’s been sitting in your inbox for a week. So we chase you for it. Politely, but we chase. You hired us for a result rather than for activity, and we can’t get there on our own.

Strategy and execution

We’ll walk you through all of it. The strategy, the targeting, the creative, the numbers behind any decision we make. Ask us how we do something and we’ll tell you.

We’re not precious about the secrets. Most people already know roughly what a good ad looks like. Knowing it and running it properly every month for six years are completely different problems, and the money is in the second one.

Customisation

What we do for you changes as your firm changes.

Plenty of firms come to us with nobody on marketing at all, and they want the whole thing handled. That’s the most common one. But a lot of others already have someone in-house who’s decent and just doesn’t have the hours, so we’ll take the ads and the shoots off them and leave the content with their own person.

Then there are the firms who run everything themselves and are happy doing it. What they actually want is someone to look at the numbers each month and tell them honestly whether it’s working, and we’ll do that on its own if that’s all you need.

Occasionally a firm just wants the production. Two shoots a month, edited and delivered, nothing attached to it.

None of that stays still either. You hire someone, someone leaves, a busy season lands and everything changes shape. We rebuild the scope around it when that happens.

That’s the whole reason we call ourselves a growth partner. A fixed package fits you on the day you sign it and stops fitting the moment you grow.

How we can help

Three ways we work with firms.

Most firms fall into one of these. If you’re not sure which one you are, that’s usually the first thing we work out on a call.

Ad spend sits separately in all of them and you pay Meta directly.

Lead generation and branding together

The full programme, and what most of our clients run.

Ads

·Ads management across lead generation, engagement and hiring campaigns
·Static ads creative
·Videos: Reels, long form and carousels
·Creative editing and post production
·Awareness and engagement ads for visibility and homeowner interaction
·Conversion ads through lead forms or click-to-WhatsApp
·Done-for-you media buying, creative testing and budget management

Content and account management

·Between 6 and 12 scheduled posts a month across Instagram and Facebook, set by the content strategy
·Instagram and Facebook stories scheduled
·Public holiday and celebratory event graphics, opt-in
·Instagram, Facebook and Meta Business Manager setup
·Branding direction and visuals
·Content strategy and scripting, visual and written
·Organic homeowner content strategy
·Content calendar

Production

·Production shoots every month, one or two depending on your term
·Photo and video coverage in the same session
·Per shoot: 10 to 15 edited photos, 2 to 3 short-form videos, 1 long-form video
·Onsite guidance and brief creation included
·Extra shoots available any time

Exposure

·Featured profile on networksg.net, our homeowner directory
·Collab post on Network’s Instagram, with your permission

Reporting and accountability

·Formal monthly review meeting
·Reporting on leads, cost per lead and ad metrics
·Creative and strategy adjustments off the back of it
·Minimum three check-ins a month with your account manager, realistically active daily
·Monthly check-in report collating all your data in one place
·Access to specialists for creative and ads insight on the market and your account
·An agreed KPI and ROI target we get measured against

On the longer term

·A fully functional website, lead-generation ready, built and maintained while you’re active

Who it suits

Firms who want the whole thing handled, with brand and lead flow moving together.

Apply →

Lead generation only

Ads and lead capture, nothing else attached.

What is included

·Ads management for lead generation campaigns
·Static ads creative
·Access to specialists for creative and ads insight on the market and your account
·An agreed KPI and ROI target we get measured against
·Videos, Reels, long form and carousels, available when you top up a shoot
·Creative editing and post production on that topped-up shoot content
·Production shoots included over a longer term
·Additional shoots available, maximum one a month

Who it suits

Firms who already have content and branding sorted, or someone in-house doing it, and just want enquiries coming in.

Apply →

Branding only

Production, without a monthly marketing commitment.

In every shoot

·Full production and editing of the shoot content
·Account management on that content
·Posting on your behalf, scheduled across Instagram, Facebook and Stories
·Collab post with Network Singapore, at our discretion
·Deliverables scoped per shoot: photos, short form and long form video, mainly short form, with the mix and count set per shoot

On the package

·Public profile on the Network platform, included once
·Traffic, engagement or awareness campaign available, with the ad budget yours

Every shoot gets scoped on its own. No two are the same, so we name the exact deliverables based on whatever the point is that needs amplifying, or the constraint we’re working around.

Who it suits

Firms who don’t want to run ads yet but need proper content, or firms building the brand first and turning on lead generation later.

Apply →

Scoped, not fixedWhat you get every month

6–12

Feed posts

per month

1–2

On-site shoots

per month

10–15

Edited photos

per shoot

2–3

Short-form videos

per shoot

Account check-ins

minimum, per month

Review meeting

per month

Ranges rather than a fixed package, because the scope moves as your firm does. A fixed package fits you on the day you sign it and stops fitting the moment you grow.

How it worksSigned to live

Signed to live in four steps.

Step 1 · Week 1

Onboarding

Brand audit, account access, Pixel and Conversions API setup, then a proper sit-down about your positioning and which homeowner you actually want walking through the door.

Step 2 · Week 2

Calendar and first shoot

Content calendar built, first shoot booked, opening batch of assets produced.

Step 3 · Week 3

Live

Organic starts. Paid goes live across awareness, traffic and lead generation, watched daily from day one.

Step 4 · Monthly

Review

Full report and an hour with you. What scales, what stops, what we try next.

Whichever path fits

Ready to fill your showroom?

Start with your firm and number, we’ll take it from there. Two minutes, and a real person follows up.

Who we work with (so far)

Interior design firms, material suppliers and builders. Practices who need homeowners who are actually ready to start. Suppliers selling to designers rather than to the public. Contractors who win on reputation and need that reputation somewhere people can see it.

We could put up a logo wall. Go look at our Instagram instead.

You know the grid. Twelve grey logos in a neat row, half of them from a project that wrapped in 2022. Nobody checks them and nobody could.

We’ve worked with over 180 interior design firms and sixty are running right now. Flattening that into a row of logos would undersell it, and you’d still be taking our word for it.

So don’t. Go and scroll our Instagram. Six years of the actual work, the shoots, the campaigns, the firms, dated and still going. It isn’t a claim about what we’ve done. It’s the thing itself.

If we’re going to run your social, ours should be the proof.

See the work →

100’s

of shoots done for ID firms. Every month.

Reel thumbnail: flush-door cabinetry running the length of a hallway

Living room with a wall-mounted screen and timber blinds

Reel thumbnail: a designer from Curated Co Studio talking to camera

Styling detail on a slatted timber surface

Reel thumbnail: a presenter greeting the camera at a front door

Entrance console and round mirror in a completed home

Living room with a textured wall finish and a sculptural vase

Reel thumbnail: two senior interior designers touring a modern luxe condo renovation

A homeowner at a backlit display cabinet

Reel thumbnail: a mahjong table concealed inside built-in joinery

Dining area with dark cabinetry and pendant lighting

Reel thumbnail: a backlit display rack built for wine

Living room with a curved rust velvet sofa

Kitchen and dining area with arched shelving

Reel thumbnail: a former interior designer speaking to camera outdoors

Dining room with a marble table and sculptural chandelier

Reel thumbnail: how to check a renovation quote, filmed beside an MRT line

Living room opening onto mature greenery

Reel thumbnail: the number one reason renovation feels stressful

Living area with concealed storage and timber blinds

Reel thumbnail: a designer from Space Change discussing a client's home

Decorative screen detail with concealed lighting

Living room with a curved rust velvet sofa on parquet

Reel thumbnail: a homeowner on the best ten-thousand-dollar decision of their renovation

Open-plan living and dining in a completed home

Reel thumbnail: a homeowner explaining a design choice made for a young child

Reel thumbnail: three people reviewing drawings on a site floor

Living room with leather seating and marble finishes

Reel thumbnail: a site walkthrough of a 45-year-old three-room flat in Marsiling

Curved joinery detail with concealed lighting

Reel thumbnail: a homeowner on prioritising space with three young children

Two people in a completed home workspace

A homeowner reading in a completed living room

Reel thumbnail: a presenter on finishing an entire home

Dining room with pendant lighting and planting

Reel thumbnail: a designer discussing the Mimosa project

Hallway arch with a patterned wallcovering

Dining and kitchen in a completed apartment

Reel thumbnail: a site walkthrough of a four-room BTO flat in Pasir Ris

Display cabinetry and a glass-block partition

Reel thumbnail: a day in the life of an interior designer, shopping with a homeowner

Want to see real work for a firm like yours? Our client success team keeps the full, current reel of every shoot.

See the work →

ResultsCost per qualified meeting

We report on cost per qualified meeting.

Not impressions, not reach, not follower count. The number that matters is what it costs to get a real prospect in front of you.

20–30

Qualified leads delivered

per firm, per month

$60–90

Average cost per qualified lead

60+

Businesses running with us

8 / 10

Clients satisfied with quality

across the active book

In the industry, not adjacent to itCommunity

We know this industry because we sit in it.

Suppliers, carpenters, showrooms, design firms. We’re in front of them every week. Every few months we put the owners of those businesses in one room with no programme and nobody pitching, and a surprising amount of work quietly changes hands.

See the gatherings →

Behind Network × Handshake

And the last 5–10%, collected.

We work with Handshake Finance on the platform. Their fee is just over 1%, and they help ID firms collect the final 5 to 10% of a project, which is the slice that’s hardest to get back.

The money side handled, so you can get on with the work.

~1%

Platform fee

5 to 10%

Final payment collected

Supporting hoursSingapore time · GMT+8

Monday – Friday9:00am – 6:00pm

Saturday & SundayClosed

Public holidaysClosed

Minimum 8 hours a day, 5 days a week, excluding weekends and public holidays. Singapore time, GMT+8. Anything that comes in after hours gets answered the next working day.

Contact

Phone · +65 9061 4389
Email · team@orangenetworkstudios.com
Office · 10 Marina Boulevard, #39-01 Marina Bay Financial Centre, Singapore 018983

One conversation

Tell us what you’re after.

No deck and no pitch meeting to start with. Fill this in and we’ll come back to you with what we’d actually do.

·We read everything on the day it arrives, and you’ll hear back from a person within one working day.

·Usually on WhatsApp, since it’s quicker than email. We’ll have looked your firm up before we reply.

·If there’s something worth talking through properly we’ll set up twenty minutes and tell you what we’d run and what we wouldn’t, including the parts you might not want to hear. Nobody goes onto a mailing list.

Tell us about your firm.

Three short steps, about a minute. We only ask for what we need to look at your account properly before we reply.

01Your firm and your name.

02How we reach you. WhatsApp and email.

03What kind of business you are, and what you are after.

180+ ID firms · a real person replies within one working day. We only use your details to reach out about your enquiry.

behindNetwork

About you & your firm

Let’s start with the basics.

Your design firm

Your name

The team behind the top-performing ID firms in Singapore.

Most firms are stuck in one of three places.

Six years. One industry.

Two young architects start a marketing firm for interior design studios.

Lead generation and social media management, built for ID firms and nobody else.

Real growth, and we add lead qualification, because more leads was never the point.

Our own homeowner platform, and a media and PR team this industry didn’t previously have.

100% Specialised Solution for Renovation Companies

Three ways we work with firms.

Lead generation and branding together

Lead generation only

Branding only

Signed to live in four steps.

Ready to fill your showroom?

We could put up a logo wall. Go look at our Instagram instead.

We report on cost per qualified meeting.

We know this industry because we sit in it.

Tell us what you’re after.

Tell us about your firm.

Let’s start with the basics.

A real person will message you, no auto-blasts.

Got it, .